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Jeff Keller Jeff is as epic as it comes. He’s the founder of Sunrise Cyclery and co-founder of the 200+ mile long LoToJa bike race. In his spare time, Jeff is a prolific inventor and designer. He has multiple patents for bicycle related products, such as the NADS/Onza seatpost (one of the world’s only tool-less bicycle seatposts), and the revolutionary Z-Ox Wall Organization System. He prefers tomato-chips to potato chips, & enjoys wearing cowboy boots with shorts.


He is the first to develop the adjustable sizing crank and worked with Ben Serotta and Chis Jacobson. He has also worked with Paul Swift, Leonard Zinn and several other notables. Jeff specializes in bike fits and consults on Mondays.

Trevor Leavitt   Trevor is a Certified Bike Fitter, and USA Cycling Coach. He has a BS in Exercise Physiology, with an emphasis in Biomechanics. He worked in a biomechanics lab assessing and analyzing cycling, running, lacrosse, baseball pitching, and other sports motion. He loves to help people get comfortable and help them achieve their goals without injury.

Trevor has always had a passion for the outdoors. When not working he is either riding his bike or exploring the mountains on his skis.

Mitch McConkie - New to the bicycle repair world, he has risen to join our team. Bringing skills from his studies in Mechanical Engineering at USU and fluent in English and Dutch, he is here to serve help with all of your fiets needs. 

Fran the Man – At 87, Fran is the oldest member of the Sunrise team and he has seen it all... As a former electrical engineer for IBM, he has a great skill set for bike mechanics and is our e-bike guru. He is the proud owner of Reginald Kenneth Dwight (Elton John), a handsome ginger cat, a.k.a. Bernard’s nemesis.

(B.F.D.) Bernard Francois DuBois Yes, he’s a cat. To look into Bernard’s eyes is to look into an ocean of knowledge & spiritual enlightenment. Although he spends most of his time scratching cardboard boxes, walking about the store with a certain John Wayne swagger or just sleeping... He is salaried.

Mila – She’s not just a dog... Mila is our most passionate greeter. Don’t be surprised if you see her on the tube ball outside, awaiting your arrival. She’s happy to pose with you for a selfie. Although, you’ll have to take the picture – she doesn’t have thumbs. 

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