Jeff Keller – Jeff is as epic as it comes. He’s the founder of Sunrise Cyclery and co-founder of the 200+ mile long LoToJa bike race. In his spare time, Jeff is a prolific inventor and designer. He has multiple patents for bicycle related products, such as the NADS/Onza seatpost (one of the world’s only tool-less bicycle seatposts), and the revolutionary Z-Ox Wall Organization System. He prefers tomato-chips to potato chips, & enjoys wearing cowboy boots with shorts.
He is the first to develop the adjustable sizing crank and worked with Ben Serotta and Chis Jacobson. He has also worked with Paul Swift, Leonard Zinn and several other notables. Jeff specializes in bike fits and consults on Mondays.
Staff at a Training Session – Gucci and Mila are both trained stick chewers, and people entertainers. They work on improving their skills everyday!
(B.F.D.) Bernard Francois DuBois – Yes, he’s a cat. To look into Bernard’s eyes is to look into an ocean of knowledge & spiritual enlightenment. Although he spends most of his time scratching cardboard boxes, walking about the store with a certain John Wayne swagger or just sleeping... He is salaried.
Mila – She’s not just a dog... Mila is our most passionate greeter. Don’t be surprised if you see her on the tube ball outside, awaiting your arrival. She’s happy to pose with you for a selfie. Although, you’ll have to take the picture – she doesn’t have thumbs.